Is it worth paying for SEO?
Looking to buy an SEO service to boost traffic and online sales? But are confused about its usefulness? Then this article is for you.
Let’s know about some facts to determine whether it is worth paying for SEO or not.
What is SEO?
Search Engine Optimization or SEO is one of the most popular approaches in today’s digital marketing world. It is a method to optimize your website to meet the search engine’s criteria to rank higher on search results.
But using SEO is not as straightforward as it sounds. As you are spending money, you will need to know whether it is worth paying for SEO or not.
Theoretical Calculation of SEO Value
Let’s look at an example to check the value of investing in SEO. Let’s assume you make around $100 on average for one order. You also generate about 1,000 visitors per day on your website. And among those 1,000 visitors, 2% of them eventually buy your products.
Based on this, you can calculate that you get $60,000 in monthly revenue without SEO techniques.
But a basic SEO service can get you jumping five stages above in search engine results. That can bring a huge amount of traffic to your website. So, let’s assume you decide to take the basic SEO service and gain 50% daily visitors.
With the same conversion rate, your revenue per month is $90,000 now. This increases your income by $30,000 from the last time.
The basic SEO service you invested in should cost you between $1,500 and $5,000 monthly. So, how does it sound to you? Not bad, right?
So, Is It Worth Paying for SEO?
So, the short answer to this question is yes, it is still worth paying for SEO. But there are several ifs and buts. The most important thing to remember is that your investment must be made the right way.
With any investment, the service quality impacts a lot. If you are getting good and updated services, it is worth investing a good amount of money in SEO.
On the other hand, if you are only generating traffic and your conversion rate is not improving, you shouldn’t continue paying for SEO.
Decide If You Should Pay for SEO to Your Outsourced Company
So, should you pay for SEO? We have looked into a hypothetical situation. But the real scenario might be different.
So, here are 3 ways that can help you figure out whether it is a good investment to pay for SEO or not.
1. Are you investing $1,000 or less each month?
If your answer to this question is yes, it is safe to assume that this might not bring you much value. In the long run, it might even ruin your business potential. Your website might end up creating spammy materials that Google will penalize.
Thus, paying more than $1,000 might be a good idea to pay for SEO services as well as local SEO services.
2. Is the growth of your business still the same?
Investing in SEO can bring you more traffic. But that is not the measurement of business growth. Your business will grow by converting traffic into sales. This means that your conversion rate must get higher.
If that is not the case, you should realize that your website is getting irrelevant traffics. Those visitors just seek information and/or outside your target customer group. As a result, they will never buy the products you are offering.
3. Is your website creating unique and optimized content?
Google ranks websites when they publish unique, relevant, and optimized content. These contents have the potential to be shared by other websites and platforms. This eventually impresses Google to rank your website higher.
However, if your SEO service only suggests you write and publish small 300-word articles, you will need to publish plenty of content. This is a completely wasteful approach; thus, investing in such a service is not worth it.
In conclusion, it is safe to say that investing in SEO is a risky decision. It can flourish your business or ruin everything if it goes to the wrong hand. However, remember that getting the desired results from SEO can take longer than paid marketing approach. So, it is worth paying for SEO if the service provider updates and gives you effective strategies.