Top Magento eCommerce Platform Features
Magento is one of the most widely used e-commerce platforms on the market. It came out in 2008. It has a 30 percent stake in the e-commerce market, which is growing by the day. Magento 2, the company’s most recent version, was recently released. It has improved features and functions that are intended to be much superior to the previous edition. This will be an even better experience for both developers and company owners. For more information on SEO agencies please visit EngineRoom.
There are several reasons why developers worldwide are migrating to Magento. However, the following are the top ten significant features:
Open Source Platform
Magento is a free and open-source platform. The source code is readily editable. It is available to everyone all around the globe. The key benefit is its adaptable structure, which allows developers to quickly change it to their needs. It is now available in two flavors: enterprise edition and community edition. Both are readily accessible. The community edition, on the other hand, is free, but the enterprise edition is not.
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Magento is excellent for maintaining mobile web design standards. The HTML5 framework is used by both Magento’s free community edition and corporate version to enhance the mobile shopping experience. As a result, your eCommerce shop is constantly optimized.
The Magento mobile app will provide a satisfying brand experience for customers who connect through their smartphones and mobile devices at any time and from any location.
Individualized Themes and Templates
One of Magento’s beneficial features is a number of pre-designed themes and readily accessible templates, and with the assistance of its most recent version, Magento 2, developers may easily modify a variety of themes. It is achievable due to the inclusion of basic views in its structure module and the absence of a base theme in its design. Furthermore, since it is more efficient and time-saving, it is one of the handiest platforms for developers and company owners.
Product catalogs are the primary source of information for users of any online shop. These catalogs list the items and provide pertinent information about them. Sellers on Magento’s platform may choose between basic, virtual, customizable, and downloadable items. This platform allows for simple product import and export. It also specifies the relevant tax rates for each municipality.
Accounts of Customers
Magento makes it simple to handle user accounts with a wide range of features.
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Customer account features include a detailed account dashboard, purchase history, and status, one or more delivery addresses, payment choices, seeing recently ordered items, newsletter subscriptions, and more.
Payment and Shipping
Payment and delivery are the two most crucial elements of an eCommerce site. And Magento has capabilities that allow these activities to go as smoothly as possible.
The platform includes features such as one-page checkout, full SSL security, payment gateway integration, shipping module integration, support for various payment channels, and many more.
Reporting and Analytics
Magento comes included with a number of analytics reports. It’s also connected to Google Analytics, which adds to its legitimacy.
This functionality is a wonderful tool for both developers and organizations. This feature aids in task organization in order to boost efficiency. Among the functions performed by this system are informing the vendor of total sales and maintaining invoice data. It aids in keeping track of stock availability, allowing the seller to manage the needed inventories quickly. It also creates data depending on consumer behavior, such as cart abandonment and tags used by customers. This assists the seller in assessing the prospects and hazards to the firm.
Magento delivers a totally SEO-friendly environment that adheres to current best practices. Websites built using Magento often rank at the top of search results. Within the Magento platform, you can quickly update URLs, Meta Tags, and Keywords. Furthermore, since it generates Google site maps, bots may easily browse the sites. As a result, with Magento, you won’t have to worry about implementing the most recent SEO strategies.
There are several web development businesses on the market that may assist you in creating your first e-commerce website utilizing the Magento platform. However, in order to pick the finest possible tools and e-commerce platform for your company, you must be familiar with every aspect of this platform.