One of the best investments that a modern business can make is integrating a CRM with its systems. Customer Relationship Management systems have become an essential part of the modern business landscape, and it’s difficult to get the edge over your competition without these systems in place.
While many of these systems are incredibly pricey and won’t fit into the budget of any small to medium-sized businesses, HubSpot CRM is an exception. It’s one of the best CRMs that doesn’t cost your business precious resources that it desperately needs. HubSpot is used by several well-known businesses all around the world including Walmart, Shell, and even the United States Air Force.
You might be stuck on which CRM you want to integrate into your business, or why you even need one in the first place. By the end of this article, you should know exactly why your business needs a CRM, and why HubSpot is the perfect solution for you.
HubSpot Streamlines Your Business
Despite the name alluding to the fact that CRM systems are designed to strengthen the bond between a business and its customers, that’s not all they’re designed for. CRMs are used to build up customer relationships through better customer service and a more personalised experience between a business and its customers.
But a CRM system will also streamline your business by allowing your team members to track each project, deal, and task that is being worked on in the form of tickets. Team members can tag one another on tickets, or simply move the ticket to the next step in the process which will automatically notify the next team member that it’s time for them to work on the task. This negates the need for long emails to be sent or time-consuming meetings to be held.
CRMs also allow you to integrate third-party apps like Slack, Google Docs, and Zoom. This allows your team to seamlessly use their favorite productivity apps without having to go through time-consuming tasks such as booking meeting slots and sharing documents with other team members. This type of automation will allow your team to work much faster, spending less time on minor tasks and more time on bigger tasks that are important to the success of your business.
HubSpot Increases Productivity
It’s a question that is on every business owner’s mind: “how do I make my team more productive?” Well, here are the numbers. “CRM systems have an average ROI of $8.71 for every dollar spent. CRM increases sales by up to 29%, improves productivity levels by up to 34%, and increases sales revenue by up to 41% per salesperson.” – Salesforce.
HubSpot has a sales pipeline that will help your team to identify the tasks they need to do, and it helps them to get them done. The majority of procrastination comes from team members not knowing what they need to do next. CRMs will keep your team on track, and focused on the task that they need to get done before the deadline.
Along with these tasks, HubSpot can also keep track of how your team members have been performing. One of the key factors to achieving success is measuring yourself to see where you can improve. Below are just some of the elements that HubSpot can keep track of:
- Appointment scheduled
- Prospects qualified to buy
- Presentation scheduled
- Decision-maker bought-in
- Contracts sent
- Sales activity levels
- Meeting to close deal hit rates
By tracking these elements within your business, you can track the performance of your team and see where you need to improve, and what you can work on to become a more efficient and productive business.
HubSpot Grows With Your Business
But, the majority of CRMs can do all of that, so what makes HubSpot so special? This CRM stands out from the crowd because it’s one of the few systems out there that can be used for free. Many CRMs are incredibly expensive, costing thousands of dollars every month. Others will claim to be free but then hit you with hidden fees and trial accounts.
HubSpot, though, is a fully functional CRM that you can use without paying a cent. Some features will be limited until you upgrade to the paid packages, but the free version of Hubspot CRM is perfect for any small or medium-sized business to benefit from.
HubSpot has three different branches — the SalesHub, the ServiceHub, and the MarketingHub. Each of these branches can be upgraded to a paid package independently of one another. For example, if you feel that your business needs to unlock additional features in the MarketingHub, you can pay just for the premium marketing package and stick with the free versions of the SalesHub and the ServiceHub.
This flexibility is what makes HubSpot stand out from the crowded CRM marketplace, and allows the CRM to grow with your business. It allows business executives to analyze which features they want, and then you only need to pay for those features, rather than paying for a full suite of features that you’ll never use.